Job Title: Marketing Executive
Location: Kandy, Central Province, Sri Lanka
Employment Type: Full-Time | On-Site
About Imperial College of Business Studies
Imperial College of Business Studies (ICBS) is a premier educational institution committed to delivering world-class business education and cultivating future leaders. With a strong academic foundation and innovative programs, we empower students to thrive in competitive industries across the globe.
Role Overview
We are seeking a highly driven Marketing Executive to join our dynamic team in Kandy. This role is ideal for a results-oriented individual who thrives in a fast-paced educational environment and is passionate about brand development, student recruitment, and strategic marketing campaigns.
Key Responsibilities
- Develop and execute effective marketing strategies to promote ICBS programs
- Conduct detailed market research to identify emerging trends and opportunities
- Collaborate with academic and administrative teams to align marketing efforts
- Manage both digital and offline marketing campaigns, including social media, email, and events
- Drive student engagement and lead generation initiatives
- Maintain consistent brand messaging across all platforms
- Monitor campaign performance and prepare regular analytics reports
Qualifications & Competencies
- Proven experience in market planning and research
- Strong foundation in sales and marketing strategies
- Excellent written and verbal communication skills
- Solid analytical and problem-solving abilities
- Proficiency in digital marketing tools and CRM platforms is a plus
- Strong interpersonal skills with the ability to build relationships with stakeholders
- Bachelor’s degree in Marketing, Business, or a related field preferred
How to Apply
Eager to make an impact in the education sector? Submit your CV and cover letter to:
📧 hr@imperial.edu.lk
Frequently Asked Questions (FAQs)
Is previous experience in the education sector necessary?
While not mandatory, candidates with experience in educational marketing will have an advantage.
What marketing channels will I be working with?
You’ll be involved in a mix of traditional and digital platforms, including social media, events, email campaigns, and public relations.
Will there be opportunities for career growth?
Yes! ICBS encourages professional development and offers growth paths for high-performing individuals within the marketing and admissions departments.